HERSHEY®’S Milk & Milkshakes, the “Official Flavored Milk and Milkshakes of Dover International Speedway®,” presented Autism Speaks, the nation’s largest autism science and advocacy organization, with a donation of $19,800 during a press event held Sunday, May 16, before the start of the “Autism Speaks 400 presented by HERSHEY®’S Milk & Milkshakes.” HERSHEY®’S Milk & Milkshakes are a new line of single-serve milk and milkshakes that are produced by HP Hood LLC under license from The Hershey Company.
The $19,800 donation to Autism Speaks is the result of a challenge that HERSHEY®’S Milk & Milkshakes delivered to Trevor Bayne, No. 99 NASCAR Nationwide Series driver for Michael Waltrip Racing. HERSHEY®’S Milk and Milkshakes offered to donate $99 to Autism Speaks for every lap completed by the No. 99 car during the “Heluva Good! 200” on Saturday, May 15, at Dover International Speedway.
“HERSHEY®’S Milk & Milkshakes is proud to partner with Autism Speaks and Dover International Speedway, and to have the opportunity to help generate awareness for this important cause,” said Chris Ross, spokesperson for HP Hood LLC, a license partner to The Hershey Company. “Our licensing partner, The Hershey Company, has been committed to helping children and children in need for over 100 years. Together we are excited to share with NASCAR fans the authentic and delicious taste of new HERSHEY®’S single-serve flavored milk and milkshakes.”
“We are extremely grateful to HERSHEY®’S Milk and Milkshakes for their support of our cause and our community,” said Mark Roithmayr, president of Autism Speaks. “The money raised on behalf of Autism Speaks will help fund important research and also advance our advocacy and awareness efforts.”
HERSHEY®’S Milk & Milkshakes appeared nationally at retailers in January 2010 and are available in 12 oz. plastic, single-serve bottles in a variety of flavors including HERSHEY®’S Lowfat Chocolate Milk, HERSHEY®’S Creamy Chocolate Milkshake and HERSHEY®’S Cookies n’ Cream Milkshake, HERSHEY®’S Strawberry Milkshake and HERSHEY®’S Lowfat Milk. As the “Official Flavored Milk and Milkshakes of Dover International Speedway,” HERSHEY®’S Milk & Milkshakes distributed samples of its various flavors in the FanZone area throughout race weekend.
About HP Hood LLC (licensee of HERSHEY®’S Milk & Milkshakes)
Founded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood’s portfolio of national and super-regional brands and franchise products includes Hood, Kemps, Crowley Foods, Simply Smart, Heluva Good!, LACTAID, FiberOne, Blue Diamond Almond Breeze and HERSHEY®’S Milk & Milkshakes. For more information about Hood, please visit www.Hood.com. For more information about HERSHEY®’S Milk & Milkshakes, visit www.HersheysMilkandShakes.com.
Lynne Bohan Sarah Barow
HP Hood LLC HP Hood LLC