Privacy Policy
Last Updated: October 21, 2008

Welcome to the web sites owned and operated by HP Hood LLC (“HP Hood”, “we”, “us” and/or “our”) but not limited to and (together, the "Hood Web Sites"). This Privacy Policy sets forth HP Hood’s policy with respect to information including personally identifiable information (“Personal Information”) and other information that is collected from Site visitors (“you” and/or “your”).

Types of Information We Collect

Contests and Sweepstakes

Our Site sometimes includes notices of promotions we are conducting, and we may permit you to enter such promotions electronically in some cases. If that occurs, we will use the Personal Information you provide for the purpose of conducting the promotion (e.g., to contact you if you're a winner).

Questionnaires and Surveys

We may occasionally ask visitors to complete surveys and opinion polls about their attitudes and interests. Surveys help us to understand your needs. If sample answers to surveys are posted on the Site, no Personal Information will be included.

How We Use Your Personal Information

If you specifically agreed to follow-up contacts by us or asked to be put on our mailing list when you registered, we may contact you from time to time. For example, we may send you marketing or promotion materials; we may respond to your comments or requests for information; or we may contact you if needed in the course of processing a product or service you requested through our Site.

When you use our Recipe function, we collect whatever information you submit, whether it's in the form of comments that explain your opinions about a recipe or how to prepare it. Please remember that when you post your comments they will become publicly available, so you should exercise caution when deciding to disclose anything personal about yourself. In the e-mail section of our Site, we ask for Personal Information, such as your name and phone number. We use this Personal Information only if we need to contact you directly because our attempts to contact you by e-mail were unsuccessful. Except as otherwise disclosed in this Privacy Policy and/or when we have your permission, we don't use your e-mail address for any purpose other than responding to the message you've sent.

We also use Personal Information about you to improve our marketing and promotional efforts; to statistically analyze website usage; and to improve our features and content. We may also use your Personal Information to deliver content that is customized to your interests as we best understand them from the information you've provided to us and your activities on the Site. This customized content may include such things as recipes, banners, product information, and promotions. We do not collect Personal Information, but we may combine non-personal information collected automatically with your previously submitted Personal Information.

Third Parties Who Provide Support Services to HP Hood LLC

In the course of doing business, we employ other companies and individuals to perform a variety of functions on our behalf. For example, we hire agencies to help administer consumer promotions, to analyze data, to fulfill orders you place, and to provide customer service. These agents may have access to Personal Information if it is needed to perform their functions for Hood.

Data Sharing and Transfer

Except as otherwise disclosed in this Privacy Policy, we do not sell, transfer, or disclose the Personal Information we gather at our websites to third parties without your prior consent. There are certain limited exceptions to this rule: (1) We will disclose Personal Information in cases where we believe in good faith that it is necessary to prevent a crime or an injury to ourselves or third parties; (2) We disclose Personal Information to third parties who provide support services to us, as described above; and (3) As we develop our business, we might sell or buy businesses or assets and in the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Information may be part of the transferred assets.

There may be times when we share aggregated Personal Information about our visitors (for example, the percentage of male and female visitors to our Site) with advertisers, business partners, sponsors, and other third parties in an effort to customize or enhance the content and advertising of our Site for our users. We may also aggregate Personal Information from web log files (such as your web browser, operating system, pages visited, etc.) to understand how users navigate the site and what features are most popular.

Links to Other Sites

HP Hood endeavors to make sure that every link on our Site sends you and/or your kids to a safe place on the Internet. However, websites and addresses change quickly, and HP Hood cannot guarantee the content of every third party website to which we provide a link. In addition, different websites have different privacy policies. You should always check the privacy policy of the specific site you're visiting to understand your rights.

Choice and Control

You are ultimately in control of the Personal Information you provide to us on our Site. For example, you can always change your preference for follow-up contacts by just calling our 1-800 number as mentioned on the About Hood page of our Site.

Important Note to Kids

Before providing your name, address, e-mail address, or any other personal information to anyone on the Internet, be sure to ask your parents if it's OK.

Children's Privacy Policy

Some portions of our website - specifically, the Fun & Games pages are directed in whole or in part to kids under 13. In these areas of our Site, our conduct is governed by federal law and regulations that address children's online privacy, as well as by the guidelines of the Children's Advertising Review Unit (CARU), a part of the Council of Better Business Bureaus.

We do not directly collect Personal Information from kids under 13 in the child-directed areas of our Site, except as permitted by federal regulations and CARU guidelines. We do sometimes offer promotions in these areas of our Site, such as a sweepstakes or contest. In those cases, we may permit the child to enter by submitting a first name and e-mail address only, along with the name and e-mail address of his/her parent. We then would notify the parent about the child's entry, and offer the parent an opportunity to withdraw the entry and remove the submitted information from our database. If the parent permits the child's participation in the promotion and the child wins, we contact the parent (not the child) for further Personal Information needed for any prize delivery. We do not use the child's Personal Information for any purpose other than completion of the promotion, and we do not share the Personal Information with third parties (other than support service companies as described above), unless we've explicitly said so in the notice to parents. Under federal law, websites directed to children under 13 are prohibited from conditioning a child's participation in an activity on the child's disclosing more personal information than is reasonably necessary to engage in the activity. We comply fully with this requirement.

Upon proper identification, any parent can review any Personal Information we have collected from their child, if we are still maintaining the information in our operational database. They may also request that the Personal Information be deleted from our database, and refuse to permit further collection or use of their child's information. If you are a parent and wish to exercise these rights, please contact HP Hood as described below.


HP Hood takes reasonable steps to protect the Personal Information provided via the Site from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from this Site may not be secure. Therefore, you should take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Information to HP Hood via the Internet.

Changes to Our Privacy Policy

The Site and our business may change from time to time. As a result, at times it may be necessary for HP Hood to make changes to this Privacy Policy. We reserve the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any Personal Information. This Privacy Policy was last updated on the date indicated above. Your continued use of the Site after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

How To Contact Us

If you have any questions about our Privacy Policy, you can contact us at:

HP Hood LLC | Six Kimball Lane | Lynnfield, MA 01940
Attention: Public Relations Department


We'll be happy to answer your questions or hear your concerns.