Last Updated: October 21, 2008
Types of Information We Collect
Contests and Sweepstakes
Our Site sometimes includes notices of promotions we are conducting, and we may permit you to enter such promotions electronically in some cases. If that occurs, we will use the Personal Information you provide for the purpose of conducting the promotion (e.g., to contact you if you're a winner).
Questionnaires and Surveys
We may occasionally ask visitors to complete surveys and opinion polls about their attitudes and interests. Surveys help us to understand your needs. If sample answers to surveys are posted on the Site, no Personal Information will be included.
How We Use Your Personal Information
If you specifically agreed to follow-up contacts by us or asked to be put on our mailing list when you registered, we may contact you from time to time. For example, we may send you marketing or promotion materials; we may respond to your comments or requests for information; or we may contact you if needed in the course of processing a product or service you requested through our Site.
We also use Personal Information about you to improve our marketing and promotional efforts; to statistically analyze website usage; and to improve our features and content. We may also use your Personal Information to deliver content that is customized to your interests as we best understand them from the information you've provided to us and your activities on the Site. This customized content may include such things as recipes, banners, product information, and promotions. We do not collect Personal Information, but we may combine non-personal information collected automatically with your previously submitted Personal Information.
Third Parties Who Provide Support Services to HP Hood LLC
In the course of doing business, we employ other companies and individuals to perform a variety of functions on our behalf. For example, we hire agencies to help administer consumer promotions, to analyze data, to fulfill orders you place, and to provide customer service. These agents may have access to Personal Information if it is needed to perform their functions for Hood.
Data Sharing and Transfer
There may be times when we share aggregated Personal Information about our visitors (for example, the percentage of male and female visitors to our Site) with advertisers, business partners, sponsors, and other third parties in an effort to customize or enhance the content and advertising of our Site for our users. We may also aggregate Personal Information from web log files (such as your web browser, operating system, pages visited, etc.) to understand how users navigate the site and what features are most popular.
Links to Other Sites
Choice and Control
You are ultimately in control of the Personal Information you provide to us on our Site. For example, you can always change your preference for follow-up contacts by just calling our 1-800 number as mentioned on the About Hood page of our Site.
Important Note to Kids
Before providing your name, address, e-mail address, or any other personal information to anyone on the Internet, be sure to ask your parents if it's OK.
Some portions of our website - specifically, the Fun & Games pages are directed in whole or in part to kids under 13. In these areas of our Site, our conduct is governed by federal law and regulations that address children's online privacy, as well as by the guidelines of the Children's Advertising Review Unit (CARU), a part of the Council of Better Business Bureaus.
We do not directly collect Personal Information from kids under 13 in the child-directed areas of our Site, except as permitted by federal regulations and CARU guidelines. We do sometimes offer promotions in these areas of our Site, such as a sweepstakes or contest. In those cases, we may permit the child to enter by submitting a first name and e-mail address only, along with the name and e-mail address of his/her parent. We then would notify the parent about the child's entry, and offer the parent an opportunity to withdraw the entry and remove the submitted information from our database. If the parent permits the child's participation in the promotion and the child wins, we contact the parent (not the child) for further Personal Information needed for any prize delivery. We do not use the child's Personal Information for any purpose other than completion of the promotion, and we do not share the Personal Information with third parties (other than support service companies as described above), unless we've explicitly said so in the notice to parents. Under federal law, websites directed to children under 13 are prohibited from conditioning a child's participation in an activity on the child's disclosing more personal information than is reasonably necessary to engage in the activity. We comply fully with this requirement.
Upon proper identification, any parent can review any Personal Information we have collected from their child, if we are still maintaining the information in our operational database. They may also request that the Personal Information be deleted from our database, and refuse to permit further collection or use of their child's information. If you are a parent and wish to exercise these rights, please contact HP Hood as described below.
HP Hood takes reasonable steps to protect the Personal Information provided via the Site from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from this Site may not be secure. Therefore, you should take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Information to HP Hood via the Internet.
How To Contact Us
HP Hood LLC | Six Kimball Lane | Lynnfield, MA 01940
Attention: Public Relations Department
We'll be happy to answer your questions or hear your concerns.